Author Archives: bcjb

Are You a Lawyer? No? Then Shut Up.

The law can be strange and counterintuitive, and people can hold remarkably – sometimes catastrophically – wrong ideas about it. Here are some: Myth: Mailing yourself a copy of your work means no one can steal your idea. Sorry. A postmark suggests a tiny bit of proof of genesis, but doesn’t create an exclusionary right…

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ideas2happy at Tedxtampabay

I presented ideas2happy at TedxTampaBay a couple of weeks ago. My thesis is that obsessive focus on shareholder wealth maximization leads to evil, but that obsessive focus on customer and employee happiness leads to shareholder wealth maximization. Video here. Slides here. I hold up the philosophies of Google (“don’t be evil”) and Zappos (“delivering happiness”)…

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A nation adrift

Ever paused to reflect on the odd nature of jurisdiction? The rules that govern your behavior change as you move to different sections of the earth’s crust. Don’t like the rules here? Go stand on another rock. Land-centric provincialism seems increasingly archaic in the age of the internet, a truly global village where the rock…

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What is Facebook?

I’ve gotten a little play lately for saying, “Linkedin is your resume; Twitter is your personality.” (Borges, Marketing 2.0: Bridging the Gap between Seller and Buyer through Social Media Marketing, 2009.) Now I’m being asked, in so many words, “OK bub, you think you’re so full of pith and vinegar… Let’s have a metaphor for…

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A New Theory of Business: From Idea to Happy

For 15 years or so I have been pursuing an agenda dubbed “ideas2money,” a slightly tongue-in-cheek abstraction of the premise that all business is about monetizing good ideas, in turn premised on the relatively venerable notion that the sole role of any business is maximizing profit and, thus, shareholder wealth. After observing progressive companies such…

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