executive summary

Deploy a captivating hook

Leave a Comment / Entrepreneurship, Uncategorized / bcjb

When courting potential investors with an executive summary, or even just an email, see if you can deploy a seriously captivating hook right off the bat. I know this is easier said than done. But remember, your executive summary is nothing more than a 30-second blipvert to get the reader interested in taking a meeting […]

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Elements of an Executive Summary for Startups

Leave a Comment / Company 2.0, Entrepreneurship / bcjb

An executive summary is often the first document potential investors see about your company. Think of it as a 1-3 page advertisement for your company to investors. Its purpose is to cause the investor to want to learn more about the opportunity. It should contain no trade secrets or confidential information. Here’s what I look

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executive summary

Deploy a captivating hook

Elements of an Executive Summary for Startups

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