Intellectual property

Embaggen the cat, or let it out? (to NDA or not to NDA)

When first conceiving of a new startup idea, lots of entrepreneurs experience a measure of paranoia about it and start demanding that everyone with whom they discuss it sign a nondisclosure agreement (NDA). My opinion is: Don’t use an NDA until you must in order to protect highly sensitive, non-public information. NDA’s protect actual secrets,

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Bi-polar IP Strategy for Startups: Protect What You Can, then Tell Everyone

If you’re starting a company, you may wish to begin in stealth mode, keeping your business idea and plans secret for a little while. During this stealth phase, consider doing the following to protect your intellectual property: Think of a name for the company. Do a trademark search before you form a company. If it’s

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Copyright Duration: How Disney Moved the Finish Line

This post is excerpted from Ownability – How Intellectual Property Works, now available for pre-order at a 20% discount at myownability.com. In 2002, Steam Boat Willy, the first major film in which the venerable Mickey Mouse character appears, was about to celebrate the 75th anniversary of its release. Under the copyright law in force at

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Intellectual Property is the Ownability of your Own Ability

Excerpt from chapter 1 of Ownability – How Intellectual Property Works now available for pre-order at a 20% discount. Intellectual property is everywhere. You can hardly exist in the modern world, let alone on the internet, without accessing or using someone’s intellectual property. The rules of intellectual property help you turn ideas into money, which,

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Audit your IP Portfolio or Face Certain Doom

You are living every entrepreneur’s dream. After years of sleepless nights sweating for equity, you are preparing to cash out. Your startup company has become an acquisition target. After several rounds of negotiations, a strategic partner offers to buy your company for a whopping $100 million. You’ll finally get a good night’s sleep. You are

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