Deploy a captivating hook

When courting potential investors with an executive summary, or even just an email, see if you can deploy a seriously captivating hook right off the bat. I know this is easier said than done. But remember, your executive summary is nothing more than a 30-second blipvert to get the reader interested in taking a meeting…

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Notes on Pitching Investors

The basic thrust of pitching your business to investors — or to co-founders, or indeed, to yourself — is to portray confidence about what you are going to do with the investor’s money. Investors invest in people. They seek strong, capable navigators of their financial future. You must demonstrate the skill and will to succeed,…

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