Notes on Pitching Investors

The basic thrust of pitching your business to investors — or to co-founders, or indeed, to yourself — is to portray confidence about what you are going to do with the investor’s money. Investors invest in people. They seek strong, capable navigators of their financial future. You must demonstrate the skill and will to succeed,…

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A New Theory of Business: From Idea to Happy

For 15 years or so I have been pursuing an agenda dubbed “ideas2money,” a slightly tongue-in-cheek abstraction of the premise that all business is about monetizing good ideas, in turn premised on the relatively venerable notion that the sole role of any business is maximizing profit and, thus, shareholder wealth. After observing progressive companies such…

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Why register a trademark?

Why should I spend all this money on registering a trademark? Isn’t my domain name enough? Short answer: because it’s cool to own stuff. Long answer: Your brand tells your customers where your products (and services) come from. In the minds of your customers, your brand is you. Artful brand selection fortifies market recognition. Pick…

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Startup Legal FAQ 10. – Why Use Independent Contractor Agreements?

I suppose I need an independent contractor agreement too? Yes. Yes you do. Ideally, you need one that uses the magic words “works made for hire.” Ownership of intellectual property is counterintuitive. Mere payment for deliverables does not necessarily secure clean title from independent contractors. Under US copyright law, in order to be deemed to…

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