I’ve gotten a little play lately for saying, “Linkedin is your resume; Twitter is your personality.” (Borges, Marketing 2.0: Bridging the Gap between Seller and Buyer through Social Media Marketing, 2009.)
Now I’m being asked, in so many words, “OK bub, you think you’re so full of pith and vinegar… Let’s have a metaphor [...]
For 15 years or so I have been pursuing an agenda dubbed “ideas2money,” a slightly tongue-in-cheek abstraction of the premise that all business is about monetizing good ideas, in turn premised on the relatively venerable notion that the sole role of any business is maximizing profit and, thus, shareholder wealth.
After observing progressive companies such as [...]
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