Why should I spend all this money on registering a trademark? Isn’t my domain name enough?
Short answer: because it’s cool to own stuff.
Long answer:
Your brand tells your customers where your products (and services) come from. In the minds of your customers, your brand is you. Artful brand selection fortifies market recognition. Pick a forgettable brand [...]
Why put a Terms of Service agreement on your website?
Look, everything’s got a little legal legend to it, ok? You see them everywhere. The masthead of a magazine, the fine print on an advertisement, even the coffee cups at McDonald’s. Everything just seems to go better when emblazoned with a bunch of juicy legal notices. [...]
What’s the big deal with owning all this IP? Isn’t there more to my company than just my IP?
Yes, there is a bit more to your company than its Intellectual Property. But, on average, not much more. So it’s important to keep good records about the IP you have.
Here is one of a [...]
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