Entrepreneurship

Embaggen the cat, or let it out? (to NDA or not to NDA)

When first conceiving of a new startup idea, lots of entrepreneurs experience a measure of paranoia about it and start demanding that everyone with whom they discuss it sign a nondisclosure agreement (NDA). My opinion is: Don’t use an NDA until you must in order to protect highly sensitive, non-public information. NDA’s protect actual secrets, …

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Bi-polar IP Strategy for Startups: Protect What You Can, then Tell Everyone

If you’re starting a company, you may wish to begin in stealth mode, keeping your business idea and plans secret for a little while. During this stealth phase, consider doing the following to protect your intellectual property: Think of a name for the company. Do a trademark search before you form a company. If it’s …

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Intellectual Property is the Ownability of your Own Ability

Excerpt from chapter 1 of Ownability – How Intellectual Property Works now available for pre-order at a 20% discount. Intellectual property is everywhere. You can hardly exist in the modern world, let alone on the internet, without accessing or using someone’s intellectual property. The rules of intellectual property help you turn ideas into money, which, …

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