Deploy a captivating hook

When courting potential investors with an executive summary, or even just an email, see if you can deploy a seriously captivating hook right off the bat. I know this is easier said than done. But remember, your executive summary is nothing more than a 30-second blipvert to get the reader interested in taking a meeting…

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Embaggen the cat, or let it out? (to NDA or not to NDA)

When first conceiving of a new startup idea, lots of entrepreneurs experience a measure of paranoia about it and start demanding that everyone with whom they discuss it sign a nondisclosure agreement (NDA). My opinion is: Don’t use an NDA until you must in order to protect highly sensitive, non-public information. NDA’s protect actual secrets,…

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The Company You Keep

With few exceptions, all business should be conducted from within a company that is properly formed and organized as a corporation, a limited liability company (LLC), a limited partnership (LP) or the like. Why? Four basic reasons: a. Asset Protection. Deservedly or not, almost all businesses get sued. Forming a company around the business can…

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The Light Within

The word “namaste” roughly translates to “the light within me honors the light within you.” Beautiful, right? A really awesome way to view the world and everyone in it. But what is this light within? Can we find it? Can we become the light within? There are voices in your head, incessantly chattering at you…

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